So this week we're releasing new products every evening at 7pm, both for men and women. We started the week with a new design featuring the outline of Dartmoor National Park, on a couple of mens tees, it looked a little like this:
Tuesday night we brought out the first womens tee we've ever done, featuring the same design as above. We also brought out our 700ml aluminum water bottle - perfect for those days out walking on Dartmoor, climbing at the Dewerstone or taking to the gym.
Wednesday night saw a womens double whammy, a different colour way in the 'Essential Tee' that we'd released the night before and a womens singlet / racer back style vest. As one of my friends put it 'That white singlet is just as much at home in the pub as it would be in a yoga class'. We think so too.
Thursday evening sees the release of a more climbing specific design from us, and whilst Dewerstone is a multi sport lifestyle company, climbing is one of the sports close to our hearts. This design also breaks new ground for us, we'd love to hear your thoughts on it.
That's it for now, Fridays release is still to come..