About us

About Us

Built in Dartmoor. Made for the Wild.

Born in Dartmoor.

We’re dewerstone, an independent outdoor brand rooted in Dartmoor National Park, where the weather rolls in fast, the rivers run cold, and adventure is a way of life.

It all began in 2013, with a screen printing press in a garage and an idea born over a pint in the White Thorn pub, just up the road from Dewerstone Woods. From that small village on the edge of the moor, we’ve grown into a brand with a global reach, but our heart’s still right here.

Screen Printed by Us, Right Here

What we make is shaped by the place we live and we still have those skills that started us off, firmly at the core of what we do. Our HQ is now in Princetown, the centre of, and the beating heart, Dartmoor National Park.

Whether you’re on the crag, in the kayak, or hiking through sideways rain, we'd love you to be a part of our story.

At 435m, This Is Basecamp

Our first real HQ was in Ivybridge, complete with a bouldering wall, a river out back, and a handful of adventurous souls printing and packing orders. In 2019, we moved to Princetown, at 435 metres above sea level, and built a home that reflects who we are.

Our Princetown flagship store and coffee shop is more than just a shop, it’s a starting point. A place to enjoy coffee and plan routes, a place to start your adventure, dry off afterwards and grab a flat white.

Certified B Corp.

We believe business can be a force for good, and we hold ourselves to it.

We’re a certified B Corporation and a proud member of 1% for the Planet. That means we meet the highest standards for environmental and social impact. It also means we give back, directly supporting grassroots environmental causes.

Adventure Should Leave a Positive Trace

We’re not here for fast fashion. We’re here to make things that last, in your wardrobe, and in your memory.

From timeless designs to ethical production, from the community we’ve built to the landscapes that inspire us, everything we do is about staying true to our roots, and doing right by the places we play in.