Attention to detail..

Starting your own clothing brand is never easy, however these days with far east manufacture and automated machinery there are certainly a lot of aspects of running a clothing company that can easily be taken out your own hands.

This photo was taken yesterday, in our print lab, on Dartmoor National Park. It is my hand, touching up a print that I just printed, ensuring it is absolutely perfect.

We love running a clothing brand, and yes it's hard work to go the extra distance and do everything ourselves. But why on earth would anyone want to start a clothing brand and not do it themselves?

Dewerstone - Designed, stitched and printed, by hand, on Dartmoor National Park.