Our Mission
It is our responsibility to protect the environment our brand is built upon.
And unquestionably, over the last 12 years, we have lived and breathed that mission.
Here are a few of our highlights:
When the call came from our store in Indonesia
We stepped up. As a community, we delivered 1,000 food parcels, feeding hundreds of families during the peak of COVID.
In 2019, we joined 1% for the Planet
We’ve given over 1% of our income (not profits) to environmental non-profits every year since, donating over £39,000 through the program and over £10,000 more to other causes.
In 2021, we certified as a B Corp
We scored 98.6 points on our first go. In 2025, we were set to recertify at 110, proof that we kept raising the bar.
We stood up for what we believed in
Boycotting Black Friday. Printing merch for free for non-profits. Campaigning for free-flowing rivers. Organising litter picks. Planting over 70,000 trees in Indonesia.
Most of all, we built a community
A community that shared our values, understood our mission, and shaped everything we did.
dewerstone wasn’t just a clothing brand.
It was a group of like-minded people who cared for the planet and loved the outdoors.
And while we close our doors for the last time, that community lives on. Those shared values live on. We close knowing that we’ve done things the right way, that we really were a business for good.
Thank you to everyone who has ever been involved. You’ve helped create something truly special.
Rory
Founder, Dewerstone
From the very beginning, we’ve put purpose before profit.
As a B Corp and proud 1% for the Planet member, I’ve had the privilege of working with incredible non-profits in the UK and around the world, protecting wild places, supporting communities, and making a real impact together.
That’s what’s driven dewerstone since day one, and it’s what I’ll always stand for.
— Rory, Founder of Dewerstone
Designed on Dartmoor. Worn everywhere.
dewerstone is built for those who live and breathe the outdoors.
We’re based in Princetown, high on Dartmoor, and shaped by the wild places we exist to protect.
From the crag we’re named after to the trails outside our door, this place runs through everything we do. Our clothing and graphics reflect the landscapes, adventures, and nature that surround and inspire us.
We create organic cotton t-shirts, hoodies and sweatshirts; all screen printed and embroidered in-house, by us.
We’re not just another outdoor brand. We’re dewerstone.
We’re a Certified B Corp, which means we’re held to the highest standards of social and environmental responsibility.
We believe clothing should be durable, responsibly produced, ethically sourced, and built for the long run. Every decision we make, from materials to in-house production, is about reducing impact and making gear with meaning.
We actively protect the wild places we explore. As 1% for the Planet members, we give back with every purchase, supporting environmental projects and conservation efforts across the UK and worldwide.
From Dartmoor’s rough, ever-changing weather to Devon’s windswept beaches and remote trails, the outdoors is where we belong. And we’re not alone. Our community is made up of people who hike, climb, paddle, and push boundaries, while respecting the wild.
If you're as passionate about protecting wild places as you are about exploring them, you’re in the right place. Welcome to the dewerstone community.